2025 Lighting products catalogue

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The development of GTV on international markets is a perfect

example of how a brand with local roots can become a global player.

Expansion into foreign markets was not just a matter of increasing

turnover, but primarily a response to the growing demand

of customers and business partners from various parts of the

world. Here are some of the key moments and strategies that

allowed GTV to gain international recognition.

GTV took its first steps on foreign markets in the years 2000-

-2005, when it began to explore European markets. Thanks to the

quality of the products and the appropriate marketing strategy,

the brand quickly gained recognition in neighbouring countries.

The years 2006-2015 are considered as a period of dynamic

development of GTV in Europe. The brand systematically entered

new markets, creating a network of distributors and business

partners. A key moment was the launch of branches in Croatia

(2016), the Czech Republic (2017) and Spain (2018). These strategic

decisions allowed the brand to increase its presence in regions

with high growth potential.

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